Brand identity, guidelines, Webflow website and CMS, collateral
E-LAB
A specialist engineering consultancy working across the built environment. The identity began with a single geometric form: an E built as a structural module that stacks, repeats and connects.
The Work
01 · Context
Where engineering and science inspire design.
E-LAB is a specialist engineering consultancy working across the built environment, bringing together technical rigour, scientific thinking and practical design intelligence.
E-LAB came to us needing a brand that could stand alongside the quality of their engineering.
02 · The idea
An E built as a structural module.
It stacks, repeats and connects, echoing the logic of engineered systems.
From there, the visual language extends across the website, guidelines, signage, print and collateral.
03 · Website and digital system
A Webflow site built to match.
Custom CMS collections, motion and interaction built in GSAP, and a responsive build tuned for every screen.
Scope
Brand identity
Brand guidelines
Visual identity system
Website design & build — Webflow
Webflow CMS architecture
Corporate collateral
Document template system
Proposal and report templates
Client
Task
E-LAB is a strategic engineering and science consultancy with offices across Sydney, Newcastle, the Gold Coast, Melbourne, Brisbane, Perth, Canberra and Bangkok, spanning eight specialist disciplines. The brand needed to carry all of that breadth and still feel like one clear voice.
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Where to next?
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