Strategy, identity and websites

Your business has moved forward.Your brand should too.

DD Design brings clarity to businesses through strategy, identity and websites, with a hands-on approach from the first conversation to the final detail.

Selected Work

E-LAB square sign with the geometric E mark

E-LAB

Brand identity, guidelines, Webflow website and CMS, collateral

A specialist engineering consultancy working across the built environment. The identity began with a single geometric form: an E built as a structural module that stacks, repeats and connects. Read the case study

Equitifund

Equitifund

Masterbrand and sub-brand identity system, motion, guidelines

One masterbrand across housing, investment, credit, projects and enterprise. Distinction for each part of the business without fragmentation.

Read the case study
Urban Company

Urban Company

Brand refresh, art direction, photography, app and web UI

A new visual identity direction, art-directed photography and a user-friendly interface for the app.

Read the case study
The Latch

The Latch

Brand and identity design, website design. Client: Val Morgan

A beauty, wellness and entertainment title that wanted to look gender-neutral, grown-up and considered. A refresh so the brand reflects the content, with a website built to carry it through its formative years.

Read the case study
STILL

STILL

Product design, brand, Chrome extension

A Chrome extension that removes the feed and keeps the function. Social feeds, Marketplace and chosen websites get a moment of friction between impulse and action.

Read the case study
Game

Game

Brand identity, packaging, marketing materials. Client: Jack Warwick, Only Everything

A card game about drinking and discovering too much about your mates. Playful and eye-catching, from the logo to the box, cards and instructions.

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Audi R8 Blink

Audi R8 Blink

Design direction, UI design. Client: Audi Australia

An interactive WebGL film with webcam eye-tracking that counted every blink. Spikes Asia Bronze, FWA of the Day, Webby People’s Voice runner-up.

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Ruby Wednesday

Ruby Wednesday

Art direction, graphic design, photography, website design.

A hand-crafted gin distilled near Cronulla Beach. The brief: capture its 1920s past with a modern twist, through photography and its online presence.

Read the case study
The Spinning Fix

The Spinning Fix

Logo design, brand and identity design

A bike fitter and physiotherapist helping cyclists perform at their peak. An identity that explains a niche offering through iconography and type.

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The Mitch Churi Chat Show

The Mitch Churi Chat Show

Show identity, key art, podcast and YouTube artwork, motion

Good chat deserves a good-looking stage. We gave comedian Mitch Churi’s YouTube and podcast show an identity with seventies swagger, a playful streak and enough personality to hold its own beside the host.

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Zimmermann

Zimmermann

E-commerce website, UI design for desktop and mobile

An Australian luxury fashion brand. An e-commerce experience built to stand out from the competition and reflect the reputation Zimmermann holds.

Read the case study

Sound Familiar

The business has grown. The brand hasn’t kept up.

  • The business has become harder to explain. New services, more people, new markets. The story has more parts than the old brand was built to hold.
  • The identity has fallen behind the work. The quality is there. The way the business looks still belongs to an earlier version of it.
  • Services, teams and locations speak differently. Side by side they read as several businesses rather than one.
  • The website shows a fraction of the capability. It was built for what the business did then, not what it can do now.

What We Bring Together

Good brands aren’t loud. They’re clear.

  1. Brand strategy

    Find the focus and sharpen the story. What the business does now, who it is for and why it is worth choosing.

  2. Brand identity

    Turn that direction into a distinctive visual system, developed across the applications the business actually uses.

  3. Websites

    Carry the brand into a clear, usable digital experience your team can keep current.

Free Website Audit + AI Readiness Scan

Your website could be quietly costing you visibility and trust.

When you’re not there to explain it, your website has to make your business clear and credible. If customers, search engines or AI cannot quickly understand what you do, you may be losing visibility and enquiries without knowing why.

Our free scan reviews up to five pages against 20 checks, then reads your brand message and your search and AI readiness. You’ll get a clear, prioritised report showing what’s working, what’s missing and what to fix first.

20
Checks behind your score
5
Website pages analysed
1
Clear prioritised report
Scan my website
  • One FREE scan per website each day
  • No sign-up needed to see your score
Example reportnorthstar-plumbing.com.au

Example only. Fictional data, shown to explain the format. Not anyone’s result.

northstar-plumbing.com.au
74out of 100

A solid start, with a few gaps to fix.

5 of 5 pages read · 20 checks run

Can search engines find you? (SEO)34/40

Can Google and AI tools reach your site, read it, and find all of your pages?

Is your content easy to read? (Page structure)26/40

Does each page have clear headings and titles, so it is quick to understand?

Can people tell who you are? (Trust)14/20

Does your site say who you are, where you work and how to get in touch?

Homepage title repeats the business name twice

Google cuts the title off, so the service and suburb do not show in the search listing.

Priority fixRewrite it as what you do plus where you are, in under 60 characters.

Your full report shows the evidence behind every score, plus a plain-English reading of your brand message.

Our approach

A clear way forward.

Whether we're refining your brand or building your next website, we start by understanding the business. From there, we shape a clear process around what needs to change.

Branding

The SHIFT process, from understanding the business through to an identity system ready for the world.

View our process

Websites

Five stages from understanding what the site needs to do, through to a tested build and a team ready to run it.

View our process

Client Perspectives

Good work comes from working closely.

Portrait of Lachlan TweediePortrait of Christine DundasPortrait of Marisa Mu
“Drew helped us build a brand identity that genuinely stood apart from the competition. He nailed the brief, pushed us beyond the obvious and was responsive the whole way through. I’d happily recommend him.”

Lachlan Tweedie

Founder, Handovr

View Handovr project

“Drew took the time to understand our business and what we stood for. The identity he created for Raww is clean, considered and works everywhere we need it to. He was a pleasure to work with from start to finish.”

Christine Dundas

Founder, Raww Straws

View Raww Store project

“Collaborating with Drew is effortless. He brings clarity and craft to every detail, and the artwork we made together carried our ideas beautifully into the real world.”

Marisa Mu

Designer and Creative Director, Marisa Mu

View DD x MM project

The Studio

Small by design.

Sea Cliff Bridge at sunrise on the NSW Coal Coast
Our office, on the NSW Coal Coast

Good work is easier when you can speak directly to the person making it. DD Design is a small, independent studio led by me, Drew Kilpatrick. I stay close to every project, from the first conversation to the final detail, bringing strategy, branding and websites together so everything feels clear, connected and considered.

I’ve spent nearly two decades working across agencies and independently. That experience means I can see the bigger picture, get into the detail and keep the process straightforward.

When a project needs more hands, I bring in a trusted circle of writers, developers, animators and photographers. You get the right people around the work, with one clear point of contact and me guiding it from start to finish.

Drew Kilpatrick, creative director of DD Design
Drew Kilpatrick, Creative Director

Has your business outgrown its brand?

You don’t need to have it all figured out. Just let me know what you’d like help with, and I’ll take it from there.

Or email drew@dd-design.com.au

Thank you, we’ll be in touch soon!
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