Art direction, graphic design, photography, website design.
Ruby Wednesday
A hand-crafted gin distilled near Cronulla Beach. The brief: capture its 1920s past with a modern twist, through photography and its online presence.
The Work
01 · Context
A 1920s past with a modern twist.
Ruby Wednesday gin, established in 2019, is a bespoke hand-crafted spirit batch distilled just down the road from Cronulla Beach, Sydney.
02 · The idea
Dark, moody and hand-crafted.
Art direction and photography built around the bottle: low light, deep black grounds and a single hero pour.
Carried through the labels, the range, print collateral and the website.
Scope
Art direction and graphic design
Photography
Website design
Client
Craig Glenn
Founder of Ruby Wednesday Gin
Credits
Stylist — Morgan Fergason
Photographer — Cole Bennetts
Label design — Kimberley Levick
Studio — Entropico
Task
To capture Ruby Wednesday’s 1920s past with a modern twist, and reflect this through photography and its online presence.
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Where to next?
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