Brand refresh, art direction, photography, app and web UI
Urban Company
A new visual identity direction, art-directed photography and a user-friendly interface for the app.
The Work
01 · Context
The way home services should be.
Urban Company Australia is the one-stop destination for expert local services: a platform for customers to book the best service professionals across cleaning, car wash, end-of-lease cleaning, pest control and upholstery cleaning.
We partnered with them on a complete brand refresh.
02 · The idea
One brand, every service.
A new visual identity direction, colour system and photography, art directed for consistency across every service line.
Then a user-friendly app interface, and print and digital collateral to match.
Scope
Branding
Art direction
Photography, retouching and post production
UI design — app and web
Digital and print marketing collateral
Client
Urban Company Australia
Task
We spearheaded the creation of a new visual identity direction, including colour schemes and captivating photography, and art-directed these visuals to ensure brand consistency. We also designed a user-friendly interface for their app, streamlining the user experience.
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Where to next?
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