![](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/1689659861214-IE1SS6H6MRY9S0YDB1X3/Game-Logo---RGB_2.gif)
Game
![Game-Logo---RGB_2.gif](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/1689659861214-IE1SS6H6MRY9S0YDB1X3/Game-Logo---RGB_2.gif)
![Box-Mockup_03.jpg](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/1689400427283-K40HYPY1RTZCCP3U8ZK3/Box-Mockup_03.jpg)
![](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/47459312-ca73-4905-905a-de3696287289/211210-GAME-CardGame-006_1280x.jpg)
![](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/b14d271d-9e57-4989-9aab-eaf7f3d6ee0a/211210-GAME-CardGame-037_1280x.jpg)
![](https://images.squarespace-cdn.com/content/v1/5cd37dede5f7d12adae970f1/5b9d446a-dcab-49a9-a7c5-adcdfe813019/211210-GAME-CardGame-017_1280x.jpg)
Scope
Brand identity (including logo, typography, and colour palette), packaging design (including the box, cards, and instructions), and marketing materials.
Client
Jack Warwick
Founder of Only Everything
Summary
GAME is a card game designed for drinking and discovering too much about your mates. There are 6 categories containing 50 cards each. Grab 5 cards from each category (30 cards total), shuffle the deck, drop it face down, and take turns picking a card.
Task
To create a branding and packaging design that is fun, playful, and eye-catching. To appeal to a target audience of young adults who enjoy drinking games.
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