Future forward branding.

Visit The Latch

Scope

Brand & identity design
Website Design

Client

Val Morgan

Summary

The Latch is a beauty, wellness and entertainment website that exists to expand cultural conversations beyond clickbait — to give you the tools to have richer conversations and a deeper understanding of the topics you care about.

Task

Give The Latch a much-needed refresh so the brand looks and reflects the content. Elevate The Latch, to ensure it looks gender-neutral, grown-up and considered. Add depth and moments of interest to entice the reader into stories or wider content neighbourhoods. Create a brand and website design that embodies what The Latch stands for. and a website that will stand the test of time and carry through these formative years without the desire to rebrand again.

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